"What exactly is a Copy Review?"

A Copy Review provides an objective review of an ad, sales letter or brochure. You can have me analyze either an existing piece or a draft of copy in progress. It’s up to you.

When you order a Copy Review, you’ll get a written report of two or more single-spaced pages that analyzes your copy in detail. I tell you what’s good about it and what works, what doesn’t work, what should be changed … and how. My analysis covers copy, design, strategy, and the offer. It also includes specific directions for revision and rewriting, although I do not write or rewrite copy for you under this arrangement.

A Copy Review is ideal for clients who want a second opinion on a piece of copy, or who need new ideas to inject life into an existing package that’s no longer working. It also enables you to sample my services at a far lower cost than you’d pay to have me write your copy from scratch.

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