BOOKS
Do you make time for reading great business books?
Well, here are five of my favourite
business books. I hope you’ll find them as valuable to you as
they have been to me. Some are recent, some not so recent. All
are about business or writing or both and all share many good
insights – often beyond business.
And if, in my brief summaries, I’ve whetted
your appetite for them, just click on the link to amazon.ca to
order your copy.
Enjoy.
Permission Marketing: Turning Strangers
Into Friends, and Friends into Customers
by Seth Godin |
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Business Week has called Seth Godin, a
former Vice President of Direct Marketing for Yahoo, “the
ultimate entrepreneur for the Information Age.” Insightful,
practical and with specific ideas you can use for building
profits on the Web, this book is truly a must read.
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The E-Myth Revisited: Why Most Small
Businesses Don’t Work and What to do About It
by Michael E. Gerber |
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Whether you’re running a small business or
not this book shows you what really makes a small business work.
Mr. Gerber’s company E-Myth Worldwide has helped over 20,000
businesses to do just that by exhorting business owners to work
on their business and not in their business. His
unique and practical approach makes for fascinating reading. |
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Confessions of an Advertising Man
by David Ogilvy |
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Written over 40 years ago, it’s a timeless
classic. One ad executive admits to re-reading his copy every
year for its wisdom. Mr. Ogilvy, one of the giants of the
industry and founder of the agency that bears his name Ogilvy-Mather,
offers his advice on getting and keeping clients, writing copy,
building great campaigns and much, much more. A copywriter by
trade and inclination Mr. Ogilvy’s work also makes for not only
an instructive read, but also a very entertaining one too. |
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Tested Advertising Methods
by John Caples |
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John Caples, a direct response pioneer and
member of the Copywriter’s Hall of Fame, spells out a number of
tested methods that work and take much of the guess work out of
advertising. Although a bit of a dry read at times it is
definitely worth the effort. As David Ogilvy said, “this is,
without doubt, the most useful book about advertising that I
have ever read.” |
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The Hungry Spirit
by Charles Handy |
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This former oil executive, business
economist and professor at the London Business School has
written extensively on management and the role of the
organization. As The Financial Times has stated, “Charles Handy
observes the world around him with a shrewd and perceptive eye.”
This book is his very personal statement on the modern world,
business and our economic system. Although you may not agree
with him, it will certainly influence the way you see yourself
both personally and professionally.
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