COPYWRITING

Whatever your reason for stopping by my site, you probably want to know more about my copywriting services before you hire me. If we were meeting face-to-face, chatting in your office, you’d ask me questions. Imagine we’re doing just that and I’ll try to answer a few of those questions here.
 

 “WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?”

 As a freelancer, I’ve written copy for many advertising agencies and advertisers.

 Before becoming a freelancer, I was an ad agency copywriter for a national ad agency in Toronto, and I've worked in a number of other communication capacities as both a writer and trainer. The attached material will give you the full story.  

“WHAT SORT OF THINGS HAVE YOU WRITTEN ABOUT?”

 I’ve written copy about education and training, financial services, manufacturing, publishing, retail, software, corporate communications, and many other areas.

 Most importantly to you, I’m a marketing copy specialist.

 Writing marketing oriented copy isn’t something I do while waiting for my script to be picked up by a major motion picture studio (I’m not even working on one as a matter of fact). Rather, it’s what I do full-time. So I put all my skill, effort, and know-how into every piece of copy I write. And after writing dozens of ads, articles, brochures, and sales letters, I’ve learned how to sell to corporate executives, entrepreneurs, managers, professionals, other business buyers and consumers.  

“DO YOU HAVE EXPERIENCE IN MY FIELD?”

Whether you sell to the consumer or business market, chances are I already have experience dealing with your type of product or service - or with something very similar.

 Let me know what type of writing samples you’re looking for and I'll send the appropriate samples to you. Then let me know if they're ‘right up your alley.’ If not, give me a call, and I’ll send additional samples that are closer to your area of interest.  

“WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?”

 I cover the full spectrum. A wide assortment of marketing materials, including: ads, brochures, direct mail, email promotions, video scripts, web pages, and other marketing materials.

 My specialty is to write clear, credible, persuasive copy about a wide range of business and consumer products and services, from the simple to the technical.

 I can’t predict how many responses my ad, mailer, or literature package will pull for you. But I can - and do - guarantee your satisfaction with the copy you receive from me.  

“HOW MUCH DOES IT COST TO HIRE YOU FOR A PROJECT?”

 For any copywriting assignment ­- a sales letter, an ad, a brochure, a feature article, a newsletter - just let me know what you have in mind and I’ll quote you a price.   

“HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?”

 Ideally, I like to have two to three weeks to work on your copy. That gives me the time to polish, edit, and revise until I’m happy with every word.

 However, I realize you can’t always wait that long. So if the job is a rush, just tell me the date you need the copy by. If I take on the job, I guarantee that you’ll have the copy on your desk by this date - or sooner.

 No matter what the deadline is, the copy I submit to you will be right. You can depend on it.  

“WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?”

 Just tell me what you want improved and what the changes are, and I’ll make them - fast. There is no charge for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment after copy has been submitted.

 Most clients are pleased with my copy when they receive it. But if you are not 100% satisfied, I will revise the copy according to your specific guidelines - and at my expense.  

“HOW DO I ORDER FROM YOU?”

 Putting me to work for you is easy. First, just tell me what you’re selling and whom you’re selling it to. Send me your brochure, catalogue, web page links, or any other literature that will give me the background information I need to write your copy. But don’t worry about organizing anything – I'll do that. If I have any questions, I’ll pick up the phone and ask.

 If you’d like to get together to go over the job in person, we can do that, too. I’d be happy to meet with you, wherever and whenever you wish.

 When you give me the go-ahead, I’ll write the assignment for you. You will receive your copy on or before the deadline date. And remember, it’s guaranteed to please you.

 And remember there’s no charge to discuss your job and give you a cost estimate. And no obligation to buy.

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